Privacy Policy

Last updated: 30/06/2020


.The Website is owned and operated by MyHappyWines (hereafter referred to as  “Company”, “Us”, “We”, “MyHappyWines”). Company is based in Germany, and our registered office is at Deroystraße 19 , 80335 Munich, Germany. You can contact Us by any inquiry by a post, an e-mail:, Instagram account: myhappywines or a contact form that is available on the Webiste.


Your privacy is essential to us and we take it very seriously. This privacy policy ("Privacy Policy") has been prepared in line with the EU’s General Data Protection Regulation (GDPR) and it applies to all your data that we process. By using this Website, you consent to collection and use of such data.We further  promote transparency for all customersin respect of their personal data.  If you have any further questions or concerns, please do not hesitate to contact us.

In the further paragraphs, you will find more about your rights, the kind of data we collect, process and gather with respectie legal basis for these actions and how we use them. Moreover, you can learn where we share your data, secuirity. 

  1. Data we collect

As a data controller we collect a variety of data in order to deliver our services. We use a service called to ensure that we collect and manage your personal data transparently, fairly and securely. In general we collect the following data:

  • data we have collected from you

  • the basis on which we are holding it (e.g. because you gave us consent)

  • what we will do with it

  • how long we will hold it for

  • where it is stored

  • who it might be shared with

  • your rights in relation to the data, and

  • information on how you can access and manage this data.

We have provided further detail below about the specific types of data we collect and our reasons for doing so.

1.1. What data do we ask you to provide to us, and why?

We collect the following data:

  • When you purchase goods from our website you provide us your email address, your contact details and your postal address

  • When you sign up to your newsletters you provide your email address

  • When you contact us via email, you give us your email address.


We use this data to:

  • Provide account access,

  • Send direct marketing


We collect this data using the lawful basis: Consent

1.2. What data do we collect when you visit our website, and why?

We collect cookies. Cookies are small pieces of data that websites send to a user's computer and are stored on the user's web browser. They are designed to enable the website to remember information, such as what a user might have put in a shopping cart for example.

  1. What personal data do we share with third parties and who are they?

We share personal data with the following third parties:

WIX- Data is transfered outside of the European Economic Area to United States,  Ireland, South Korea, Taiwan and Israel under the protection of EU/US Privacy Shield.

MailChimp - Data is transfered outside of the European Economic Area to United States under the protection of EU/US Privacy Shield.

There are certain situations in which we may share access to your personal data without your explicit consent; for example, if required by law, to protect the life of an individual, or to comply with any valid legal process, government request, rule or regulation.

Facebook - Data is transferred outside of the European Economic Area to the United states under the protection of EU/US Privacy Shield.

  1. Why do we share data outside of the EU

We may transfer personal data to a country outside of the European Economic Area (EEA), for example if a third party we share data with has servers located outside of the EEA. If this is the case we will obtain your consent or otherwise ensure that the transfer is legal and your data is secure by following the EU's guidelines.

You can see above where we send data outside of the EEA and on what basis we do so.

  1. How do we keep your personal data secure?

We keep your data secure:

  • by following internal policies of best practice and training for staff

In the unlikely event of a criminal breach of our security we will inform the relevant regulatory body within 72 hours and, if your personal data were involved in the breach, we shall also inform you.

  1. Changes to our privacy policy and control

We may change this privacy policy from time to time. When we do, we will let you know by notifying customers where we are able to. By continuing to access or use our services after those changes become effective, you agree to be bound by the revised privacy policy.

  1. Your rights

  • the right to be informed about the collection and use of your personal data

  • the right of access to your personal data and any supplementary information

  • the right to have any errors in your personal data rectified

  • the right to have your personal data erased

  • the right to block or suppressing the processing of your personal data

  • the right to move, copy or transfer your personal data from one IT environment to another

  • the right to object to the processing of your personal data in certain circumstances, and

  • rights related to automated decision-making (i.e. where no humans are involved) and profiling (i.e. where certain personal data is processed to evaluate an individual).

Since we use, we are able to give you direct access to your personal data so that you can exercise the above rights.

We also give you the option to manage your data via:

  • online account

  • email

  • telephone

  • by writing to us

While we do not hold personal data any longer than we need to, the duration will depend on your relationship with us.

  1. How we use your data

When you purchase products from our website

When you purchase goods from our website, we will use your personal information to complete your purchase. The details we collect from you will include your name, postal address, email address, phone number and payment details.

To complete your purchase, we share your personal information with our subcontractors who are involved in the purchase and fulfilment process, such as payment providers and our printing and delivery partners.

We need to process your personal information in this way to enter into and perform the contract for the item you have purchased from us.


You can subscribe to one of our newsletters without having purchased products from our website.

When you do so, we will use your personal information to process your subscription request and provide you with our ongoing newsletter. The details we collect from you when you subscribe will include your name and email address.

We need to process your personal information in this way so that you can receive the newsletter.


When you contact us by email, through our website’s contact form or on social media, we may also handle your personal information (your name, contact details, location, browser and IP address and the other details you provide to us) in order to provide the customer services you have asked us to. This could be when you ask us to provide more information about MyHappyWines or our products, for example.

We rely on your consent to handle your personal information in this way. If you do not provide us with the personal information we request from you for customer services purposes, we may not be able to fully answer your queries.


When you enter a competition, promotion or survey, we may also handle your personal information (your name, contact details and the other details you provide to us) in order to enable you to participate in the competition, promotion or survey you have expressed an interest in.

We rely on your consent to handle your personal information in this way. If you do not provide us with the personal information we request from you for competition, promotion or survey purposes, we may not be able to ensure that you are capable of receiving the benefits or rewards you have expressed an interest in.

This section applies if you have opted in to receive marketing communications from us, or if you have previously expressed an interest in our products (including at events and conferences) and you have not opted out of receiving marketing communications from us.

We will handle your personal information (such as your name, email address, postal address, telephone number to provide you with marketing communications in line with any preferences you have told us about.

When we send you marketing emails because you have opted-in to receive them, we rely on your consent to contact you for marketing purposes.

If you have not opted-in and we send you marketing emails, we do this because of our legitimate interest to promote MyHappyWines.

Every email we send to you for marketing purposes will also contain instructions on how to unsubscribe from receiving them.

You are not under any obligation to provide us with your personal data for marketing purposes.

You can tell us that you do not want your personal information to be processed in this way at any time by contacting us at or, where relevant, by following the unsubscribe link shown in every marketing communication you receive from us.

We will also use your personal information to provide you with a more effective user experience (such as by displaying products we think you will be interested in).

Our use of your information in this way means that your experience of our site will be more tailored to you, and that the products you see on our site may differ from someone accessing the same site with a different history or browsing habits.

We also share your aggregated, anonymised data with third party analytics and search engine providers that assist us in the improvement and optimisation of our site.

We will also use your personal information for the purposes of making our site more secure, and to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

We process your data for this reason because we have a legitimate interest to provide you with the best experience we can, and to ensure that our site is kept secure.

You can prevent us from using your personal information in this way by using the 'do not track' functionality in your internet browser. If you enable do not track functionality, our site may be less tailored to your needs and preferences.

To improve our advertising

We will also use your personal information to target advertising to you on third party sites such as by displaying products we think you will be interested in or showing you advertising when you visit other sites.

You can prevent us from targeting you this way by emailing us at, or by removing yourself from our database using

If our business is sold

We will transfer your personal information to a third party:

  • if we sell or buy any business or assets, we will provide your personal information to the seller or buyer (but only to the extent we need to, and always in accordance with data protection legislation); or

  • if MyHappyWines or the majority of its assets are acquired by somebody else, in which case the personal information held by MyHappyWines will be transferred to the buyer.

We process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, the relevant seller or buyer of our business may not be able to provide services to you.

In some circumstances we may also need to share your personal information if we are under a duty to disclose or share it to comply with a legal obligation.


Information we collect about you: When you visit our site we will automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, screen resolution, operating system and platform; and

  • information about your visit, including the full Uniform Resource Locators, clickstream to, through and from our site (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.

Information we receive from other sources: We are also working closely with third-party advertising networks, analytics providers, hosting providers and search information providers from whom we may also receive general aggregated anonymous information about you.

We will combine the information you provide to us with information we collect about you.



A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. We only use (and store) non-essential cookies on your computer's browser or hard drive if you provide your consent.

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with an optimal experience when you browse our site and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

The cookies we use can be grouped into the following categories:

Some of the cookies on our website are essential for us to be able to provide you with a service you have requested. An example of this would be a cookie that enables you to log into your account on the website, or one which allows communication between your browser and the website. You may not be able to use our website without these cookies.

These cookies enable you to browse our online services and use features such as keeping track of products that you add to your shopping basket.

We use these cookies to measure and analyse how our customers use our online services. An example is counting the number of different people visiting our website or using a particular feature, rather than the total number of times the site or feature is used. This allows us to continuously improve our online services and your user experience.

When browsing or shopping online, our online services will remember preferences you have (for example your location). This improves your experience and makes your browsing simpler, easier and more personal to you.

We use these cookies to enable our partners to show adverts for our products, to deliver relevant adverts to people who may be interested in them or other services and to measure performance of adverts for example.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire after 2 years.​